Friday, August 12 2022

The deadline for the 4e The African Youth Innovation Challenge in Tourism has been extended until June 20, 2022 due to popular demand from young innovators to submit their projects. As a key component of the African Youth Tourism Innovation Summit, the Challenge aims to launch innovative projects and initiatives aimed at transforming the tourism ecosystem in Africa. Organized by the Namibian Ministry of Environment, Forests and Tourism (MEFT) in collaboration with UNWTO and BDO South Africa Tourism Partners, the African Youth Innovation Summit and Challenge in tourism will be held in Windhoek, Namibia from July 27-29, 2022.

SABC Channel Africa has reported that the African Union has estimated that Africa has lost nearly $55 billion in tourism revenue due to the Covid-19 pandemic. This has had a negative impact on the employability of young people. Considering this, the African Youth Tourism Innovation Challenge aims to help young people across the continent take responsibility for reviving tourism through the practical implementation of innovative ideas and projects. It is expected that this will result in the introduction of business opportunities for young people, small businesses, start-ups and all stakeholders for the revival of the tourism sector in Africa. The current entries for the Innovation Challenge and Summit registration reflect that most young people across Africa are excited to be part of this 4e edition of the African Youth Tourism Innovation Challenge and Summit.

As evidenced by the quality of entries received so far for the Youth Innovation Challenge in Tourism, it is clear that African youth have begun to think outside the box and lead innovative projects that will transform the landscape of tourism. in Africa, if they are well implemented. Mutombo Ihaama, one of DRC’s innovation contestants, said he developed an interest when he saw the competition online and quickly applied. “Tourism is a very important factor for the development of tourism, which is why I created my tour operator agency to enhance, promote and awaken the national heritage. We, the Congolese youth, are full of innovation and projects, unfortunately we did not have the opportunity to be heard, which is why I participated in the youth innovation challenge”. Ihama pointed out.

Goodness Mashala, another competitor from South Africa, expressed her enthusiasm for the Youth Summit and her participation in the Challenge. “For many years, fear took many young people away. I decided to overcome my fears by taking a step towards realizing my dream, the dream of simplifying access to tourism across the continent and to the world in general through innovation”. Mashala said.

The top 5 selected contestants will be required to present a 5-minute demo to the judges for the Top 3 selection at the Summit. The winner of the Africa Tourism Innovation Challenge will receive a seed grant of $1,000.00 plus non-monetary mentoring and marketing support worth $5,000 while 1st and 2nd runners-up will each receive $500 plus the mentorship, marketing support and exposure to many other opportunities worth US$5,000 among several benefits.

International speakers at the 2022 Africa Tourism Youth Innovation Summit and Challenge include Elcia Grandcourt, UNWTO, Director for Africa, Themba Khumalo of Acting CEO, Tourism South Africa, Hando Sinisalu, Founder from Best Marketing & Marketing Parrot based in Estonia, Linda Pereira, Managing Director of CPL Events from Portugal, Iwona Fluda Founder of Creative Switzerland and Dan Dsouza, Head of Intrapreneurship Program at Lmarks, UK and Iddy John from Safari Wallet, Tanzania.

At least over 250 physical delegates and over 1000 virtual delegates are expected at the Africa Youth Tourism Innovation Summit and Challenge. Participants include youth in tourism in tourism, entrepreneurs, start-ups and small businesses to reconnect, engage, learn and do business July 26-29, 2022. Through the Ministry of Environment, Forests and Tourism, the Summit further aims to restore confidence and reactivate the tourism sector to rebuild a more resilient tourism economy in the future.

Notes to Editor:

About Africa Tourism Partners

African Tourism Partners (ATP) – is an award-winning pan-African tourism development and strategic destination marketing consultancy firm affiliated with UNWTO. The firm specializes in the formulation of tourism and MICE strategies, investment facilitation and promotion, research, master planning and destination market development and capacity building in the African travel, tourism and tourism sub-industries. tourism, hospitality, aviation and golf.

Our clients and partners include but are not limited to UNWTO, World Bank, Mastercard Foundation, NEPAD, AfCFTA, South African Tourism, Ghana Tourism Authority, KwaZulu Tourism -Natal, Rwanda Development Board, Rwanda Convention Bureau, Rwanda Chamber of Commerce, SAACI, RwandAir, SAA, Ethiopia Airlines, Tanzania Tourism Board, Kenya Tourism Board, Uganda Tourism Board, Gauteng Tourism Authority, Zimbabwe Tourism Authority, Tourism Business Council of South Africa, Nigeria and more.


The World Tourism Organization (UNWTO) is the United Nations agency responsible for promoting responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and provides leadership and support to the sector to advance knowledge and tourism policies around the world.


Africa Youth Growth Foundation Recruitment 2022 (5 positions)


Despite entrepreneurship, African youth will still struggle

Check Also