The manufacturer of Nivea Beiersdorf has announced the appointment of Philippe Lamy as the new CEO of its La Prairie luxury skincare business, succeeding Patrick Rasquinet.
Lamy, who joins the company from Italian fabric and apparel company Loro Piana, will take up his new role on April 2, 2022 and lead the board of directors at the company’s headquarters in Zurich, Switzerland.
“It is a great honor for me to take on this role at La Prairie, and I am very excited about the opportunities ahead,” Lamy said in a statement. “The Maison La Prairie is magnificent and the company has tirelessly built its brand positioning over the past few years. I feel truly privileged to be part of the next chapter of such a luxurious and leading house as La Prairie.
Prior to working with Loro Piana, who joined the LVMH group in 2014, Lamy held positions at Chinese luxury brand Shang Xia and spent 13 years at L’Oreal.
“It feels good to be back in the skincare industry, after more than a decade away. I look forward to starting working with Patrick and the board as soon as possible,” he said. he declares.
Focus on a larger role
Rasquinet, who has led La Prairie since 2010, will focus on his broader role on the Beiersdorf board, the company said, where he is responsible for the Pharmacy & Selective division (Eucerin, Hansaplast, La Prairie and Chantecaille ).
“We have found in Philippe a strong leader, forward-thinking strategist and luxury industry insider. He has all the credentials to drive La Prairie forward in the years to come and help the company realize its potential for become the kind of legendary luxury house we envision,” commented Rasquinet.
Read more: Nivea-Maker Beiersdorf sees annual sales up 9.7%
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