Spanish producer of vegetable “meat” Heura Foods signed a distribution agreement with Carrefour Italia to distribute its products in more than 300 stores across the country.
The partnership will allow Heura to strengthen its presence in the Italian market, setting up a wider distribution network and expanding to new geographies.
In addition to the well-known “chicken” and burger offerings, Heura also plans to roll out its new plant-based “sausage” range in Carrefour stores.
Heura product range
Heura’s plant-based “meat” products only use ingredients from non-GMO crops that don’t cause deforestation and are good for the environment, the company says on its website.
True to the culinary heritage of the Mediterranean diet, Heura uses only extra virgin olive oil as the sole source of fat.
Heura Foods, which was founded in 2017 in a coworking office in the center of Barcelona, is present in 20 countries and closed 2021 with a turnover of 17.7 million euros, against 8 million euros in 2020.
Support measures for Ukraine
Elsewhere, Carrefour Italy recently announced a humanitarian action alongside the non-profit organization Terre des Hommes, which sees customers able to donate directly to the charity to help support Ukrainian hospitals.
Terre des Hommes aligns itself with the Polish Medical Mission which, in turn, supports health services in kyiv, Odessa, Lviv, Ivano-Frankivsk and Lutsk, as well as refugee centers in neighboring countries particularly close to the border , in Hungary, Moldova and Romania.
© 2022 European supermarket magazine – your source for the latest A-brand news. Article by Branislav Pekic. Click on subscribe register for ESM: European Supermarket Magazine.