Friday, August 12 2022

The young innovators prepared for the 4e Africa Youth in Tourism Innovation Summit & Challenge 2022. Organized by the Namibian Ministry of Environment, Forests and Tourism (MEFT) and hosted by Africa Tourism Partners in collaboration with UNWTO and BDO South Africa, the Africa Youth in Tourism Innovation Summit & Challenge 2022. Tourism innovation is an integral part of the African Youth Innovation Summit in Tourism. This is set to take place in Windhoek, Namibia from July 27-29, 2022.

The 2021 and 3rd edition of the African Youth Tourism Innovation Summit and Challenge was held in Accra, Ghana under the auspices of the Ministry of Tourism, Arts and Culture, Ghana Tourism Authority, in collaboration with Africa Tourism Partners, UNWTO and BDO. The event attracted over 200 physical delegates and over 1,600 online participants from over 38 countries.

The objective of the Innovation Challenge is to empower young African innovators between the ages of 18 and 35 by facilitating business partnership platforms, market access, networking and mentoring platforms and solutions financing from the global market. To date, there has been an overwhelming response with applications received from several African countries including the Democratic Republic of Congo, Eswatini, Nigeria, South Africa, Zambia, Zimbabwe and Namibia.

Karibu Ayilu, a young innovator from Nigeria, one of the competitors, believes that the annual youth challenge encourages young people to participate in tourism through collaborative work and job creation. “I participated in the youth challenge to become a good tourism ambassador for my country and the African continent through innovation. My goal is to promote sustainability and participate in programs designed to minimize the impact of climate change and contribute to youth development”. Another young innovator, Rodgers Chiluba from Zambia, also believes that tourism needs to be taken seriously and requires innovative minds to transform the entire value chain in this era and beyond.

The Africa Tourism Innovation Challenge is a platform that calls for innovators leading innovative and solution-oriented projects that go beyond technology but are related to the travel and tourism industry to submit their projects for consideration. and decision by a panel of experts. Shortlisted innovators are then introduced to industry leaders and potential partners for mentorship and support. The winner of the Africa Tourism Innovation Challenge will receive a seed grant of USD 1,000.00, while the 1st and 2nd runners-up will receive USD 500 among several benefits.

The top 5 selected applicants will be required to present a 5-minute demonstration to the judges for the selection of the winner, first and second runners-up at the African Youth Tourism Innovation Summit and Challenge scheduled for July 27-29, 2022 in Namibia. The Innovation Challenge Finals will be held in Botswana on the sidelines of the annual Africa Tourism Leadership Forum (ATLF) and Awards which will be held from 24-26 October 2022.

Entries are still open to all young innovators, changemakers, start-ups, entrepreneurs, small businesses and students in Africa to take up the challenge. The deadline for submission is May 25, 2022 and for more information contact: [email protected]

Notes to Editor:

About Africa Tourism Partners

African Tourism Partners (ATP) – is an award-winning pan-African tourism development and strategic destination marketing consultancy firm affiliated with UNWTO. The firm specializes in the formulation of tourism and MICE strategies, investment facilitation and promotion, research, master planning and destination market development and capacity building in the African travel, tourism and tourism sub-industries. tourism, hospitality, aviation and golf.

Our clients and partners include but are not limited to UNWTO, World Bank, Mastercard Foundation, NEPAD, AfCFTA, South African Tourism, Ghana Tourism Authority, KwaZulu Tourism -Natal, Rwanda Development Board, Rwanda Convention Bureau, Rwanda Chamber of Commerce, SAACI, RwandAir, SAA, Ethiopia Airlines, Tanzania Tourism Board, Kenya Tourism Board, Uganda Tourism Board, Gauteng Tourism Authority, Zimbabwe Tourism Authority, Tourism Business Council of South Africa, Nigeria and more.


The World Tourism Organization (UNWTO) is the United Nations agency responsible for promoting responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and provides leadership and support to the sector to advance knowledge and tourism policies around the world.


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